What is CRG?

CRG (conversion rate guarantee) is a payment model which allows you to set mandatory payouts based on the number of leads received over a specified period of time. 

Although the model is based on leads, it is the guaranteed minimum conversion percentage that plays a crucial role here.   

This approach aims to encourage affiliates to provide high-quality traffic.

You may use it as an alternative for the CPA payment model when calculating payout amount for your advertisers and affiliates.

You can apply it when creating rules for calculating affiliates or advertisers’ payouts via Lead Conversions → Affiliate Payouts (for affiliates) or Lead Conversions → Advertiser Revenue (for advertisers).

Read this article to learn more on how to create a CRG payout rule.

You can study the leads matching these campaigns via Traffic Data tables.

To do so, apply necessary filters to examine data more effectively.

Alternatively, you can generate Affiliate Payouts and Advertiser Revenue reports to scrutinize CRG campaign data in detail.

Follow this link to learn more about the reports.