How to add promocodes?

Promocodes are commonly used incentives that help generate traffic. Promocodes give an advantage to the new visitors, for example, a 10% discount or other bonuses.

In general, you can implement promocodes in two ways: let visitors manually fill it in on arrival or automate the process on the advertised page.

This article covers the creation of promocodes on the Partner Platform side for the second implementation option.

Note

For the correct functioning of the feature, automated processing of promocodes must be enabled on the advertised page.

We are going to use Free Parameters to let affiliates pass promocodes directly to the advertised page via the Offer Link. When a lead clicks the advertised link on the affiliate’s resource, he is redirected to the advertised page, and the promocode is passed to that page as a URL parameter.

Follow this short instruction to configure a promocode:

1. Go to the Offers table and click Offer ID to open the offer page.

2. Open the URLs tab. You can edit an existing URL by clicking the Pencil button or create a new one by clicking the Plus button.

3. Click the Plus button and select the Free option from the drop-down menu.

4. Fill in the fields to complete the configuration. The breakdown of all the fields is given below:

Parameter Name: set a name for this parameter in the CRM.

Label: the parameter appears in the Traffic Link Generator under this name.

Value: this is what passed to the advertised page as a URL parameter.

Default: if you’ve added several values, the default one is automatically selected once an affiliate opens the Tracking Link Generator.

Public Keys: select parameters that are available for all affiliates who have access to this offer URL.

If you want to give access to the parameter for selected affiliates only, leave the Public Keys field blank, save the changes, complete the instruction, and proceed to this paragraph.

It’s important to communicate with the advertiser what exactly the promocode is. The Value field must contain the promocode that the advertiser is expecting to receive. This parameter must trigger the automation of the advertised page.

5. After the Free Parameter fields are completed, check the URL field.

This URL must contain a placeholder for each free parameter. Add a {free_1} in the parameters section of the URL:

https://example.com/chatbot/tariffs&{free_1}.

If you use several parameters, the ordinal number of a placeholder should also be changed:

https://example.com/chatbot/tariffs&{free_1}&{free_2}&{free_3}.

Placeholders {free_1} always refer to free parameters and can’t be changed other than changing an ordinal number.

Follow this instruction to pinpoint specific affiliates who can access the parameter:

1. Go to the Affiliate table and click the Affiliate ID.

2. Click the Free Parameters tab.

3. In the Access to Free Parameters table, Click the Plus button.

4. Fill in the fields and click submit to grant access. The full breakdown of each field is given below.

Offer: select the offer to which free parameters are added.

Offer URL: select the URL to which free parameters are added.

Title: select the Free Parameter that is configured as a promocode.

Keys: add keys (promocodes) that will be available for the affiliate.

The available Free Parameters are automatically added to the tracking link in the Tracking Link Generator:

1. When on the offer page, select the Tracking Link tab.

2. Scroll down to the Tracking Link Generator. When you select the correct offer URL, the Free Parameter that holds the promocode will be automatically added to the link.

3. Copy the link to place on your resource and generate traffic.