Pixels & Postbacks waklthrough

This article is devoted to exmplain the essence of a pixel and postback highlighting their usage defference.

Postbacks allow you to send lead targeted actions (e.g., lead registration, FTDs) to third-party tracking systems with the help of Postback URL so that your affiliates can track it.

To learn how to create a postback rule, read this article.

On the Pixels tab, likewise it is on Postbacks, you can create rules to send traffic data (e.g., landing on a funnel, registering) to third-party tracking systems for your affiliates to track it.

Unlike Postback URL, pixel tracking means a piece of code that should be placed on a funnel page to track lead actions.

Get familiar with this article to learn how to create a pixel rule.

Important: All the rules in the Pixels/Postacks list have their priority from top to bottom. The higher the rule, the higher its priority is. To change a rule priority, drag it up or down in the list.