Conversions table walkthrough

This article helps you to work with the Conversions table effectively.

On the Conversions tab, you can thoroughly analyze conversions data.

When you take a look at this page for the first time, you can see that all the goal types you created via Settings Navigation → Goals → Types are displayed in the table. If you want to study a particular type, click the V button next to All and select the necessary conversion type to be shown.

You can also find that the table consists of the preconfigured columns. If you want to add other columns, click the "Gear" button at the top right of the page.

Check the box next to the column name you wish to add or uncheck it if this column is no longer needed. Also, you can drag column names up and down to change their location in the table: the higher the name in the list, the closer it is to the beginning of the table.

In this window, you can also set how many result lines you want to appear on a page. To do so, select the required number in the "Items per page" field.

Besides, there is an option to filter conversion data that will be shown in the table on this page. If you need to look at specific conversions, for example, to set the particular period of time or advertiser, choose a certain country, etc., you can apply existing filters by clicking the button at the top of the page (see the screenshot below). Then, the filter list appears, where you can select necessary parameters to sort the conversions by.

Once you click "Apply", all the chosen filters will be applied and you only will see the conversions that match the filters.

Example: If you want to only study FTDs that came from Canada, the table may look like in the screenshot below.

There is another option to customize the table – using quick filters which are highlighted in the screenshot below:

Choose a certain filter from the dropdown list in the field to the left, then select its value in the field to the right. Mind that this option has the restricted number of filters.

To reset all the filters, click "Reset".

In addition to options mentioned above, you can quickly access the basic lead information along with its logs by clicking the "Eye" button in the UUID column next to the required lead line.

Also, there is an option to view a lead page by clicking the respective lead UUID.

Read this article to learn more about what useful data you can find on a lead page