Lead Profile Fields Guide
In this article, we will go through the main lead profile fields and their purpose.
What are lead profile fields?
A lead is a potential customer who has expressed interest in your product or service, has a specific problem that you can solve, and is ready to buy now. A lead should be qualified based on the stage of the sales funnel they are currently in.
What are lead profile fields?
Lead profile fields are unique parameters that contain information about the lead.
Lead Profile Fields
Typical Lead Profile fields include:
Password, Last Name, First Name, Phone, Email - data entered on the side of the lead
Affiliate - the ID of the affiliate who brought the lead
Offer - the ID of the offer that was used to attract the lead
Affiliate name - the name of the affiliate who brought the lead
Country by phone - country detection based on the phone code
Hash / TP Hash - a unique value that links the lead between LD and PP allows to track the lead in the system
Adv Sub - an old unique value passed by the advertiser (if any) which is NOT currently used
Advertiser ID - the ID of the advertiser to which the lead was pushed to
Aff Sub - unique values passed by the affiliate that allow to pass custom data for a specific lead. The standard number of Aff Sub parameters to set up ranges from 5 to 20
Autologin IP Detection - allows tracking the IP address that was used when signing up the lead
Browser - shows which browser was used when the lead signed up
Device Brand - shows which device was used when the lead signed up
IP Differs - a feature that shows if the IP that was used to sign up the lead differs from the IP once the lead reached the advertiser
How to add new Lead Profile fields
Step 1. Open the Leads Distribution platform
Step 2. In the search bar, enter “Lead Profile”
Step 3. Click on the “+” sign and fill in the information for the new Lead Profile field
You will need to enter the following information based on your requirements:
Name of the profile
Key - the name of the field in the system
Format of the field (can be text, date, email, number, phone, hash, etc.)
Groups (optional) - where will this field be applied:
Profile - filled by the lead upon registration (name, last name, phone, email, etc.)
Traffic Provider - the data passed from an external source (Aff_Sub, offer id, browser, hash, etc.)
Calculated - the parameters that can be generated by our system (country by phone, affiliate name, IP differs, etc.)
Protected (optional) - determine if the field will only be visible after 2FA was passed
Editable (optional) - determine if this field can be adjusted after the lead has arrived in the system