Offer

The article covers the main purpose and additional features of offers.

Offer is an integral part of the platform: it allows not only to transmit advertiser’s goals to affiliates, but also collect all technical, marketing and business-related information needed to run a campaign.

Create an offer to let affiliates know what and how should be advertised. If affiliates want to promote this offer, they get links from it and put them on their resources to generate traffic. When lead opens these links, clicks get recorded in the Traffic Data table along with all relevant information, including offer.

Goals that determine what actions should a customer perform to count as a conversion and result in affiliates’ payout.

Business information. Mark what advertiser is this offer attached to, note the associated languages, countries, verticals and expected channels of distribution.

URLs of advertised pages. Affiliates endorse these links on their resources, and once a lead visits such a link, a click occurs and gets recorded in traffic data.

Affiliate Access settings. It brings you a broad spectrum of access policies: pinpoint certain affiliates who can or can’t access the offer, instantly restrict access for all, or let interested affiliates send requests before gaining full access to the offer.

Affiliate Trackers. These are postbacks to third-party trackers that affiliates use to monitor their efficiency. They are sent every time an affiliate generates a conversion with a specific goal or goal type.

Affiliate Tracking Domains. Third-party domains that keep advertised pages safe and track clicks to measure the effectiveness of marketing campaigns.

Targeting rules. Configure what traffic you want to get: select the countries that will pass and the others that will be either blocked from viewing the advertised page or redirected to another one.

Payment rules. See what revenue and payout sums depend on for one or another goal of this offer. To edit these rules or configure the new ones, proceed to the Offer>Payments tab.

Marketing Information, such as description and logo that clearly deliver your brand voice.

Provide affiliates with additional marketing tools, such as banners, mails, and html code blocks in Advertiser>Marketing Tools.