How to create an Offer (iGaming)
1) Setup the Payout
In order to set up a payout you should proceed to Affiliates - Affiliates - Select needed affiliate by pressing on its ID - Payments - Payout Settings.
Press the plus button
For CPA Payout
Select Goal Type & Country
Select Goal Type FTD
Select needed countries
Payout model - CPA
Enter a sum
Select format - Money
Press Submit
For RevShare Payout
Select Goal Type & Country (Screenshot 2)
Select Goal Type Deposit
Select needed countries
Payout model - RevShare
Enter a percent
Select format - Percent
Press Submit
For NetGaming Revshare
Select Goal Type & Country (Screenshot 2)
Select Goal Type Gaming Data
Select needed countries
Payout model - NGR RevShare
Enter a percent
Select format - Percent
Press Submit
To create a hybrid deal, create 2 payouts on the Affiliate, one for CPA and one for any type of RevShare, they will work simultaneously on two different Goals.
2) Setup the Goals and URLs
Goals
There’re 7 general goal types added to your system according to an integration you have, they’re:
Registration
Player Verification
FTD
Deposits
Withdrawal
Gaming data
Chargebacks
The most commonly used ones are: Registration, FTD, Deposits and Gaming Data
To create a Goal in the new Offer go to Offers - Select needed Offer by pressing on its ID - Basic Information - Goals. Press the Plus button.
Goal name and Goal Type are the same, so for Registration use Registration Goal Type and so on. The table below represents the default setup of each Goal:
URLs
URLs in our system are either direct links to casinos or landing pages leading to casinos. They’re usually covered by dispatchers or subdomains and require passing of the parameters to the casinos in order to track conversions. Below is the example of default offer link:
You can see strange parameters like subaff1,2 - these are empty parameters on casino side in which we store our information such as Hash or aff_sub values. For example:
Subaff - here we pass our Hash {hash} to track conversions
Subaff1,2 - here we pass additional info like aff_sub
There are also Free Parameters like {free_1}, which are parameters we use to store multiple values like language en,fr,de and so on. So instead of making several links with different languages we just place {free_1} param on its place as a storage. Later while generating the link these parameters will be selectable. Example of setup:
For general links we use 3 Free Parameters - Language, Target Page and Promotions.
For Language and Target Page use type Free
Language - Label: Capital (EN), Value: Lowkey (en)
Continue for all needed languages
Target Page
Registration - Label: Registration, Value: /registration
Homepage - Label: Homepage, Value: /
For Promotions use type Advertiser and Value of {advertiser_affiliate_external_id}
When making a new link on the homepage/registration page of the casino use this pattern as an example:
For landing pages {free_1} = Language and {free_2} = Promotions
When making a new Landing Page link you can use this pattern as an example:
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Please note that we only use free parameters in a limited number of cases, like the ones mentioned above